Business use case whitepaper: would like to expand

In the press kit git repo there is a whitepaper, about 7 years old, which
basically makes the case for converting to PostgreSQL. It was originally
written by Gavin Sherry and Liam O’Duibhir. I would be interested in
revisiting it and polishing it up a bit (it is incomplete in many areas),
but I would also be interested in changing the message slightly.

The primary message right now is that PostgreSQL is a low-cost RDBMS and it
touches on questions like support and the like.

I would like to re-organize and expand what we have, changing the message
slightly from "we are an inexpensive alternative" to "we are a better
alternative."

To the extent I cover license fees, I would like to frame it as "you aren't
paying someone to restrict what you can do with the software" or "you
aren't paying someone to tell you 'You can't do that!'"

I would like to reposition PostgreSQL in the whitepaper as a highly
programmable database, "owned" by everyone (in the sense that everyone can
build whatever they want to with it), supported by many, and with the
features to take one's business wherever one goes.

Are there any initial thoughts on this basic approach? After initial
discussions I would expect to begin other conversations about specific
sections.

Best Wishes,
Chris Travers