Any way to selectively color query output in psql?

Basically I want to write this:

psql -c "SELECT E'\e[1;33m Some Text Here \e[0m';"

And have just the text "Some Text Here" colored while everything else is
default white.

The \e constructs are the ANSI color escapes which work when using echo -e

I am using bash 4.2.25(1) on Ubuntu 14.04

Is this possible?

Thanks!

David J.