What text format is this and can I import it into Postgres?

I'd like to import this data into a Postgres database:

http://www.ars.usda.gov/SP2UserFiles/Place/12354500/Data/SR24/dnload/sr24.zip

However, I'm not quite sure what format this is. It's definitely not
CSV. Here's an example of a few rows:

~01001~^~0100~^~Butter, salted~^~BUTTER,WITH
SALT~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01002~^~0100~^~Butter, whipped, with salt~^~BUTTER,WHIPPED,WITH
SALT~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01003~^~0100~^~Butter oil, anhydrous~^~BUTTER
OIL,ANHYDROUS~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01004~^~0100~^~Cheese,
blue~^~CHEESE,BLUE~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01005~^~0100~^~Cheese,
brick~^~CHEESE,BRICK~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01006~^~0100~^~Cheese,
brie~^~CHEESE,BRIE~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01007~^~0100~^~Cheese,
camembert~^~CHEESE,CAMEMBERT~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01008~^~0100~^~Cheese,
caraway~^~CHEESE,CARAWAY~^~~^~~^~~^~~^0^~~^6.38^4.27^8.79^3.87
~01009~^~0100~^~Cheese,
cheddar~^~CHEESE,CHEDDAR~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87
~01010~^~0100~^~Cheese,
cheshire~^~CHEESE,CHESHIRE~^~~^~~^~~^~~^0^~~^6.38^4.27^8.79^3.87
~01011~^~0100~^~Cheese,
colby~^~CHEESE,COLBY~^~~^~~^~Y~^~~^0^~~^6.38^4.27^8.79^3.87

Is there an easy way to get this into PG, or a tool I can download for
this, or do I need to parse it myself with a script or something?
Thanks!