Re: Need someone to design and "about 9.0" flyer

From: Rob Napier <rob(at)doitonce(dot)net(dot)au>
To: Josh Berkus <josh(at)agliodbs(dot)com>
Cc: Selena Deckelmann <selenamarie(at)gmail(dot)com>, PostgreSQL Advocacy <pgsql-advocacy(at)postgresql(dot)org>, Gabrielle Roth <gorthx(at)gmail(dot)com>
Subject: Re: Need someone to design and "about 9.0" flyer
Date: 2010-08-09 22:15:51
Message-ID: 7EB25BDC-228D-43DC-B472-9AB77AA0DEBA@doitonce.net.au
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Marketing 101

What is the Unique Selling Proposition that PostgreSQL 9.0 makes?

As a potential user What's in it for me?

What are the key Features and their associated Advantages and Benefits?

Who is the target market?

Do we focus on true believers or do we target non-believers?

What is the competitive position?

Rob Napier
Managing Director
once:technologies

www.oncetechnologies.com

On 09/08/2010, at 7:07 AM, Josh Berkus <josh(at)agliodbs(dot)com> wrote:

> On 8/8/10 1:30 PM, Rob Napier wrote:
>> Let me know if you'd like me to do it. I'd be using InDesign but would be happy to set up multiple language versions if you can supply the translations.
>
> Sure. Please start by sketching an idea rather than spending a lot of
> time in indesign. We'll want to discuss ideas a bunch.
>
> Ideally, I'd like to have ideas from several people.
>
> --
> -- Josh Berkus
> PostgreSQL Experts Inc.
> http://www.pgexperts.com
>
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