| From: | "Jonah H(dot) Harris" <jonah(dot)harris(at)gmail(dot)com> |
|---|---|
| To: | "Andrew Sullivan" <ajs(at)crankycanuck(dot)ca> |
| Cc: | pgsql-advocacy(at)postgresql(dot)org |
| Subject: | Re: A renaming analogy |
| Date: | 2007-09-03 00:23:06 |
| Message-ID: | 36e682920709021723g4e0c8418q4456fa39011d5c73@mail.gmail.com |
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| Lists: | pgsql-advocacy |
On 9/2/07, Andrew Sullivan <ajs(at)crankycanuck(dot)ca> wrote:
> In thinking about the renaming issue, I remembered a case that is a
> good analogy with ours: FedEx.
Good analogy.
> The Company Formerly Known as Federal Express changed their name. I
> can still recall their old slogan: "Federal Express: When it
> absolutely, positively has to be there overnight." For reasons I
> don't know (but could probably learn if I spent some time doing the
> research), they concluded that they should re-brand as FedEx. They
> had something going for them in that new name: that's what everyone
> "in the know" _already_ called them.
http://www.vizual.com/resources/nl/Nov03/article1.asp
--
Jonah H. Harris, Software Architect | phone: 732.331.1324
EnterpriseDB Corporation | fax: 732.331.1301
33 Wood Ave S, 3rd Floor | jharris(at)enterprisedb(dot)com
Iselin, New Jersey 08830 | http://www.enterprisedb.com/
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