Having issues inserting a string with a ' into a varchar column

Hi all;

I have a table that includes a varchar column.

I am inserting some data and one of the strings = "Poker 5 card Hold'Em"

as a straight string it errors out.

I tried this :  quote_ident ( 'Poker 5 card Hold'Em')

but it still error's out

I also tried : quote_literal('Poker 5 card Hold\'Em')

but it also errors out:

psql:test.sql:1042: ERROR:  syntax error at or near "Em"
LINE 1: ...ed) VALUES ( quote_literal('Poker 5 card Hold\\'Em'), 2, 1...

Thanks in advance